Few Pebbles from the Ocean of FMCG Marketing
Few have the appetite to learn and even fewer have the courage to write and transfer the knowledge to others. Faisal is one of those rare professionals who has this ability to describe tough situations in simple terms. He has worked with three great brands in his career. Grameenphone, Berger Paints & Rupchanda- all three are no. 1 in their category. Having worked with winning brands in the country, Faisal got the opportunity to interact with people from diversified sectors and gather valuable brand and process insights. This book is easy-read for young professionals, but at the same time it opens new windows of thought. This book might provide a real-life reference on what a Marketer does, everyday.
Shoeb Md. Asaduzzaman
Head of Business
Bangladesh Lamps Limited
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| About Author | and finally moved to the Branding arena. Faisal is currently leading the Marketing Team of Bangladesh Edible Oil Limited. Being extremely enthusiastic to remain connected to academia, and participated in many online & offline panel discussions. Faisal is a father of 3. Zayyan is slightly matured (7 years), Berger Paints & Bangladesh Edible Oil Limited. Being an MBA & BBA from IBA, DU, facilitated judgment in different business competitions, Faisal Mahmud is a veteran marketing professional with 15 yrs of experience in Sales & Marketing in leading MNCs like Grameenphone, Faisal started his career in Sales back office, Faisal took several sessions in different Universities, so this book will be safe from him. Otherwise, Taizeen (5) & Fateenah (1) are waiting eagerly to apply a lot of crayons on their papa’s first book!, then moved to Product Management role |
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